What is a soap opera sequence I hear a lot of new email marketers ask? It is a set of five introductory emails to your new subscribers to get them to know you and trust you.
If you start flogging your products at them from the get-go, they will just up and leave straight away, so you need to build trust with them, so they get to know who you are.
You want them to know who you are and what you are all about, and so over the next five days, you want them to come back to the next episode just like the name implies.
The biggest thing you have to remember just be yourself if you are a clown. Just be that person if you sound like a second-hand car dealer they will jump ship even before the Titanic sinks.
The soap opera sequence of emails was coined by one of the most prominent marketers out there, the owner of Clickfunnels Russell Brunson.
Quick Post Navigation
- 1 The Five Stages of Drama
- 2 So, what is an email sequence all about?
- 3 Why is an automated email sequence right for you?
- 4 What is it about a soap opera sequence that will draw them in?
- 5 Episode one: Setting the stage
- 6 Episode two: High drama and back story
- 7 Episode three: The Epiphany
- 8 Episode four: The Hidden Benefits
- 9 Episode five: The Call to Action
- 10 Who will benefit from the soap opera sequence the most?
- 11 My conclusion
The Five Stages of Drama
- Email 1 Set the stage
- Email 2 High drama
- Email 3 The epiphany email
- Email 4 All the hidden benefits
- Email 5 An urgent call to action
So, what is an email sequence all about?
An email sequence is a set of automated emails that will go out automatically once your subscriber has set of an action that will trigger the emails to go.
Anything can be the trigger for a sequence you could have an optin on your post, a landing page you have set up, or even just a broadcast to your existing subscriber list.
The most common are people who have signed up for your lead magnet in an optin page and are either sent down a sales funnel to buy a product or a service, or they are just sent straight to the sequence.
Why is an automated email sequence right for you?
This is going to take the work out of introducing yourself to all your new subscribers by taking them down the email sequence that you have written for them; some email marketers have an automated series that can run for a year.
Once they are in your list, they are in a funnel without even knowing it, and once they are through the initial five soap opera sequence emails, then you would start to set them up onto an automated email sequence.
This is designed with an automation workflow that will send out different emails depending on the action they take, whether they open an email, click a link, or don’t open it at all.
The subscriber doesn’t even realize that the actions they complete start to segregate the engaged readers who are more likely to spend money will get the offers while the list that isn’t engaging go onto another list that is trying to get them to reengage.
What is it about a soap opera sequence that will draw them in?
Do you have a true story in your life that you think you could use to captivate your customer persona with? Because if you do that, it will be your soap opera for the world to hear.
They have to get to know your story from day one; you need to keep them listening to you enough each day and then leave that little breadcrumb hanging out there to follow tomorrow.
Make sure your story is true; if you start to fluff out or try to pander to them, it won’t take long until the unsubscribe button starts to beckon.
Episode one: Setting the stage
Introduce yourself and let your subscribers know who you are, once you have done that let them know what you are aiming at with your email series.
It would be best if you built up the anticipation so they will be interested enough that they come back tomorrow to read the next email.
Episode two: High drama and back story
Now that you have your reader just eager to go for the next email with the mysterious offer you have
Now you have to start adding the drama from your back story into this email as the opener to get them eager to keep on reading.
By this time they want to know all about this valuable secret that you are going to reveal about your business, this is the first step for the reader going down the rabbit hole on the way to getting them interested in your product.
An example of a good story is if something happened to you that took you from a high and threw you into the ditch where you had to drag yourself out and turn your business back into the black.
Give them an example of your product for them to have a taste of so they know what your business is all about.
At the end of the email hint at what bought you make from the brink of the abyss and back onto solid ground – and so the drama continues, and they are hooked
Episode three: The Epiphany
This is the AHA!! Moment that your readers are waiting for this is where you are going to have the epiphany moment that turned your life around and started to succeed in your business.
Now they want to know more about what happened that gave you that new direction. If you can write this well to capture their interest, then you are on a winning streak..
Now you have them all hooked up and full of juice; they are starting to see how valuable your product could be for them, but your job isn’t finished yet
Now it is time to keep them going into the next email with a little more information that could benefit them you want to share with them, so you still keep them on the reel.
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Episode four: The Hidden Benefits
Now it is time for you to take them through all the benefits of your product that they would not see unless you take them through the process.
Put yourself in their shoes as if you were seeing the product or service for the first time, ask yourself what type of questions you would ask yourself about the available product or service.
Write down a list of all the questions you would ask and then work out what the answers would be, now take them through all of the benefits that your product would give them.
Now is the first time to put some links into your email and offer them a chance to buy your product because they have seen the benefits you have a good chance of getting a couple of sales.
Episode five: The Call to Action
This is the big one, and you are after them to pull their credit card out now and buy your product or service, they have been following you along so far, so they are perfectly primed for your pitch.
Give your pitch a sense of urgency and make the offer compelling enough to get everybody’s interest, whether you are offering a product or a service
Make it plain there isn’t any hiding in this email you are after the sale, and your subscribers are expecting it, so don’t be shy.
And so there you have it you have now taken them through your particular brand of soap opera whether it was upbeat or it was just downright cheeky it was all you for your subscribers to see.
Who will benefit from the soap opera sequence the most?
The biggest winners from the email sequence will be new product offers where you can show how you came back from nothing to make something of yourself; this is usually the biggest winner.
It also does work well with new services where they can take their readers down the path that they want to get their clients to have the subscriber jump on board whatever service is working to their niche.
It doesn’t work as well for affiliate offer though as everybody is out there promoting the programs, so you cant use the sequence to its full potential.
It is a great sequence to use for new products and services, but with a bit of tweaking, you can also use the same idea to try and reinvigorate the segment of your mailing list that is not engaging with you. Use it to offer the types of incentives that can get them back and opening your emails again.
They are pretty easy to create a series to bring your readers through your particular sales funnel, so once you start up your emailing list, have fun and write one out. Hope you enjoyed the article
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Hi there everybody, my name is Kevin de la Haye. I hope you enjoyed the post. I aim to always bring some value with every post that I write. I am the owner of Niche Marketing Toolkit, and I take each day as a challenge to you, my loyal readers.