social media marketing tools Which One Is Right For You?

Which Social Media Marketing Tools Will Work For You?

In the world of affiliate marketing today social media marketing tools have become a big part of an online marketer’s success there is a huge variety of social media tools out there that all have different functions.

Effective social media marketing won’t just happen straight off the bat, it takes a lot of time and effort to get the mix of marketing strategies and the tools you need to successfully become an all-round social media guru.

On the flip side of this there are a lot of marketers out there who aren’t that interested in going down the social media path all the way.  

So today I’m just going to take you through a few of the tools that I have found out on the market and some of the different functions that they cover.

One of the social media tools might just catch your eye as something you might want to add to your marketing strategy.

 But if you going to dedicate yourself as a specialist social media marketing expert then you might want to explore all of these different tools in depth.

  • Hootsuite
  • Biteable
  • Missinglettr
  • Analisa.io
  • Buzzsumo
  • AdEspresso
  • Canva
  • Bitly

Hootsuite

hootsuite social media platform

Sick and tired of having to log into various social media accounts? Well, help is on the way. Hootsuite is an excellent tool for integrating all your social media accounts into one dashboard.

It is the must-go-to tool if you want to organize all your various social media accounts in one place.

Hootsuite will allow collaboration with other team members to make it easier to work on campaigns without having to go round and round in a never-ending circle.

Hootsuite’s centralized dashboard also gives you the significant advantage of seeing all of your comments and mentions all in one place.

You can also plan your social media calendar, schedule updates, and assign all the tasks you have all in the one workspace.

Hootsuite integrates with all the major platforms such as Twitter, Instagram, Facebook, and YouTube and will give you a breakdown of all your vital analytics for all of your accounts.

You can also integrate with Tumblr, Reddit, and Storify, which can help you gather a lot more feedback to help your marketing efforts.

Hoot suite also has a large variety of free online social media courses to help you better understand how to manage your social media account team and learn the essentials of how to do social media marketing.

Biteable

biteable social media visual content

Creating visual content for use on social media is a significant part of your eventual success.

Biteable allows you to create short videos simply that are engaging and entertaining for people to watch.

Visual content creates up to three times more engagement with a user on Twitter than just standard text, so if you have good video content, it can help take you up above your competitors.

The broad range of free video templates, music, and animated scenes is excellent for anyone who would like to create high-quality video content easily without having to spend a fortune on sound recording equipment or film.

Biteable is one of the cheapest tools in visual content creation on the market, it was designed to be easily used, and most of its features are even available with the free accounts.

Missinglettr

missinglettr automatic social media content creation

Promoting your social media brand is essential to success in your long term goal of creating a strong social media following.

But apart from having to work out the scheduling of all of your posts, a lot of the most demanding work can go into sorting out all the content.

You have and manually write the text and upload the images for each post. That can eat up a lot of your day if you are not careful.

Missinglettr is designed to help you automate the process of working out which social content to use by scraping through your blog posts.

Then it will proceed to create one year’s worth of social media content that you can use.

The social media content is divided into nine individual posts that are evenly spread out over your various social media brands for the year.

The large variety of templates for content creation and scheduling makes it a lot less time consuming for you.

The platform also has a custom URL shortener so that you can use it in some of your other marketing campaigns.

Overall this gives you a lot more time for you to create a lot more content to put up on your website.

Missinglettr does the hard work for you, and you also get a weekly report so that you always know what is happening with your marketing efforts.

Analisa.io

Analisa.io social media platform

Instagram and TikTok are two of the largest social media channels out there, but they have very few marketing tools out there that can analyze these two major platforms.

Analisa.io Is an artificial intelligence-powered platform that will provide analytics for Instagram and TikTok for any public profile, followers, or hashtags.

Analisa.io Can be used to create campaign reports and find follower demographics. The platform also provides tools for the following data metrics:

  • Competitive analysis
  • Hashtag analysis
  • Content engagement
  • Follower authenticity
  • Historical data
  • Tagged relationships
  • Influencer mapping

The platform is straightforward to navigate and is simple to use if you are getting into the world of Instagram and TikTok marketing; this is the tool of choice.

Buzzsumo

buzzsumo social media research

Want to research your competitor’s social media advertising campaigns? Buzzsumo is one of the leading social media research platforms on the market.

Are you finding it hard to write content? Sometimes you can think of the ideas easily. Other times it’s hard to think of what to write about at all.

Using Buzzsumo allows you to find the content actively shared on the various social media channels.

You can search on any domain that you want to find out what is being shared lately and is trending.

Some of the research abilities are:

  • Find the significant influencers related to the topics that you want to write about.
  • Get alerts sent to you based on brand names, keywords, links, domains, or even author names.
  • Track your competitors and analyze their posts to see what is working and what isn’t.
  • Research keywords in trending topics that your audience wants to hear about.
  • Find new posts that you would like to share with your audience or use it to search for content ideas on what is performing well at the moment.

If you want to go the extra mile with your research, you can also upgrade to the buzz sumo pro plan.

AdEspresso

adespresso social media platform

Advertising on social media platforms can be complicated at the best of the time. That’s where AdEspresso comes into its own. This is the best platform on the market for split testing your ads in real-time.

The tool will allow simultaneous analysis of Facebook, Instagram, and Google ads.

AdEspresso takes the speculation out of whether your ads are working with your audience and the targeting specifics that you have set up for a campaign.

You can create all three platforms onto the dashboard in one place so that you can manage and complete your ads in real-time.

The dashboard tools will thoroughly test all live campaigns using A/B split testing of different headlines, ad copy, images, and other metrics.

The tools will monitor it in real-time and show the results live so that you can pause a test and alter the copy until you have the right mix.

For people who are a little more comfortable with their abilities, you can set optimization filters rules to be applied to pause your ads, increase or decrease the budget spent or start another campaign in the time-frame you have set for yourself.

If you want to take all the hard work out of trying to run live campaigns, give AdEspresso a try now.

Canva

canva image social media

Canva is the most popular social media tool out there for you to create pictures, presentations, graphics, and other types of visual content.

The visual content creator can integrate thousands of templates, images, fonts, and illustrations that are easy for marketers who have no skills at all to be able to create professional-looking images.

Canva has pre-built templates for all the major social media channels:

  • Facebook
  • Instagram
  • Twitter
  • WhatsApp
  • YouTube
  • Pinterest
  • snap chat
  • twitch
  • LinkedIn

With the features and the range of tools that Canva has, anyone can be making professional images in no time at all; give it a try, you won’t regret it.

Bitly

bitly link shortener

Bitly is the largest link shortener company in the Internet world. It has proven itself good enough that Google has integrated it and used it in their Google campaign URL builder so that you can shorten your links and track your campaign statistics.

Affiliate links are hard to remember because of their length. With Bitly, it makes it easier by shrinking the URL down to a shortcode, which looks better and makes remembering them more manageable.

It is such a powerful tool that once set up correctly. You can use it to track your clicks, site referrals, and even find the geographical location of most of the clicks.

In the long term, the analytical reports that you will get from this be invaluable for working out what is and isn’t working with your advertising efforts.

My Overall Summary

Social media can be a demanding master and, at times, can be very frustrating to keep up with all the changes that are always happening in the social media marketing world.

For quite a few people, social media marketing can be a potent tool if used correctly and always making sure to use the right tools to analyze and schedule all of your marketing campaigns.

On the other hand, there are many marketers out there who don’t like working with social media at all. I can understand that I am one of those people.

But if there’s one thing I have learned in my time as an affiliate marketer, sometimes it does help to branch out. I hope some of the above tools will help you out in the future.  

Bye for now

Have a questionLeave a comment below and I will get back as soon as possible

Kevin delahaye

Hi there everybody, my name is Kevin de la Haye. I hope you enjoyed the post. I aim to always bring some value with every post that I write. I am the owner of Niche Marketing Toolkit, and I take each day as a challenge to you, my loyal readers.

4 thoughts on “social media marketing tools Which One Is Right For You?”

  1. Hi kevin,
    This is a great article. I love the tools u have listed out. I use bitly at present and Canva too. I definitely have to check out the others u have recommended. Thanks a ton.
    Regards,
    Aps

    Reply
  2. Hey Kevin, thank you for sharing this list and a few I have not heard of before.

    The one that really does stand out for me and that is Canva which gives you more than enough with the free membership, but pay for the pro version and it opens up a whole new world.

    I remember trying Hootsuite a few months ago but only because it allowed you to send posts to multiple facebook groups, but Facebook stopped all that and I saw very little benefits in using this tool.

    Once again thanks

    Reply

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