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How to Build an Email List From Scratch
Do you know how hard it is to get a new customer than trying to retain an existing reader to your email list as an email subscriber who will continue to follow your series? Today I am going to teach you how to build an email list from scratch.
Though growing your email list is valuable in the long run to give you recurring income and a sustainable growth factor, but it is not that easy to keep the loyalty of the reader.
The best way to keep your readers coming back is to create quality training and high-quality content.
If you cannot keep the reader interested and they don’t see that you are keeping the quality up, they will unsubscribe or send it to spam.
Today I’ll be covering some useful strategies to help you grow your list up from the ground into a quality list of loyal readers that you can use to build up a long term income.
Now its time to build your email list up from zero
An effective way to personalise your web forms is to make them unique for each of the different topics that you are writing about.
An example being I wouldn’t put a web form for an autoresponder course on a post that I was writing to build a blog on.
HubSpot recently ran a six-month study with 330,000 CTA’s and found overall that there was a 202% increase in sign-ups. Information Source – HubSpot
I know I would be more likely to opt-in on a web form for an autoresponder course if I was reading about how to put an email list together from scratch.
Because it would be relating to the specific problem that I want the answer for, and it could help.
If you aren’t an expert on the product, keep the CTA simple and offer a how-to-do checklist, an eBook, or a high-quality content page on the subject to capture their initial interest.
Set post to hidden and no sidebar, this content will only be seen by your email list only, and you don’t want them to get sidetracked with your website at this moment.
Once you have your reader on your email list, make sure to send emails to keep the quality of content and engaging, try to add your personality to the email.
If you do it right, and you can make it feel valuable for your target audience to continue staying with you for the long term.
2) Create a static, slide on or a pop-up for your post
Now it is time to decide on what type of Pop-up do you want for your blog post. Seriously do I have to put a pop in? I wouldn’t say I like those things, that’s what most people say. ?
Pop-ups have come a long way in the last few years; they have been designed to be less intrusive to readers, making it less likely to exit the page.
I still see static pop-ups on quite a few websites, but I think over the long term, they will die out.
The more popular pop-ups these days seem to be the timed pop-ups, exit pop up and scroll down pop-ups which appear after a certain amount of time the reader stays on the page.
3) Create yourself a scroll down pop-up
I like the Scroll down pop up as it follows you down the page but does not intrude on you reading the article.
So, it still can be accessed easily for the reader to put the email details in without the annoying features of a standard pop-up with having to close it down before you can read the article.
As for everything with pop-ups, timing is key to working out when your reader will be most likely to interact with your call to action.
You will need to do some comprehensive A/B split testing to be able to work out the optimal time and place for your CTA to be for it to capture the reader’s full attention to be able to increase the opt-in rate.
4) Make yourself a pop-up survey
Well, let’s create a little interest, shall we? Now and then, you will see a survey pop-up to get you engaged with the post.
You offer them a small survey to do in exchange for their email address, and the answers will be sent to the inbox.
Straight away, you have your reader feeling like they are contributing to the effort, and that will play to you if you keep it up while writing content marketing emails.
The main rule to remember is not to make the survey complex as this will turn off the average reader from completing it as they will think it is too much effort.
5) No thanks,’ I don’t want to lose weight – What a joke! ????
Why not use a little bit of reverse psychology to get your reader having a little bit of a laugh and rethink on whether he wishes to put his email address into that sign-up form.
Sometimes the strongest thing you can do is to tell a person what he can’t do; people are hard-wired to do the opposite of what you say to rebel against rules.
So, put underneath The CTA button, “I don’t want to lose weight,” and they will have a bit of a laugh at that and be more likely to put their email in and hit send.
Even though we can be hard-wired to rebel against things, we also like that simple little pun. ????
6) You need polarising text for your CTA
You need your CTA to be dynamic and not wishy-washy as this will not attract the visitor’s attention and will result in a drop of a subscription rate.
Your target keywords need to be laser-focused using language like “access,” “exclusive,” “featured,” “download” these are some of the terms that will attract readers attention.
For example, why would you use “sign up now,” “subscribe to learn more,” as it is very generic and won’t polarise the reader enough to gain maximum click-through?
A couple of good examples might be “Download our exclusive members-only eBook today,” Or try this one “Access our exclusive training program now.”
7) What would you be more likely to sign up for, the generic or the dynamic CTA?
If you sell a wide range of services and products on your website,
Every landing page needs to be tailored to the individual needs of the customer’s interests. More focus means more leads.
The more you can target specific demographics, the more leads you will bring in. It’s the little bits that can make the difference.
For example, someone might come to your website to find the best auto responder program while another person could be looking for the best landing page generator.
8) Place a CTA on your About Me page
If people are interested in your website, there’s a possibility they could also go to your about me page,’ so why not stick up a call to action?
If they are there in the first place, it must be because they are interested in learning some more about you, so this would be the perfect place to set up a static web form.
My conclusion on today’s article
While I have given you a good outline of how to get your email list started, there is still a lot more to be learned in the art of writing emails that engage with your audience but always give them good quality to get them coming back.
I recommend Get Response as my favorite choice of all the autoresponder services out there. Read my Get Response review and see what you think.
Bye for now
Have a question? Leave a comment below and I will get back as soon as possible
Hi there everybody, my name is Kevin de la Haye. I hope you enjoyed the post. I aim to always bring some value with every post that I write. I am the owner of Niche Marketing Toolkit, and I take each day as a challenge to you, my loyal readers.